Lego Universe, will expand to include a brand new, thriftier audience this August when a free-to-play version of the title will open its plasticky doors. Users of the free version will have unlimited time to romp around a specific zone that features a limited set of features from the full game, and will be able to upgrade to a full-blown, $10-per-month membership at any time.
The Lego Group has elected to make the game's client a free download rather than a retail product, alongside this free tier. This may upset those who previously purchased the game for real, tangible currency, but think of it this way: You were basically just paying a premium to get a head start on picking up the best bricks. These freeloaders will have to settle for those sticky bricks, most of which have all manner of bric-a-brac lodged into their hollow undercarriages.