GDC Play, a new program to showcase emerging independent developers and their games, will debut at GDC Online 2011, which runs October 10-13 in Austin. The initiatve will have its own pavilion "in the heart of the show room floor" on October 11 and 12. Exhibitors in this pavilion will be given a monitor, keyboard, speakers and power (personal generators not necessary) to showcase their games -- for a $2,850 fee. Internet access costs $150 more.
GDC Play will also be featured at GDC 2012 in San Francisco March 5-9 with an expanded pavilion to showcase mobile, social and independent games, for a $3,000 participation fee. For larger publishers who wish to be involved in Play, GDC 2012 will offer special packages, such as the "Networking Lounge (Exclusive)" for $15,000 and the "VIP Reception" for $30,000.
To sign up your indie baby for GDC Play, contact the appropriate sales representative under the GDC Online 2011 or GDC 2012 headings, fill out a fancy Request for Proposal form, and then have a bake sale fundraiser (or twenty).