Redbox stuffing more kiosks with games
Redbox's addition of games to its crimson kiosks has apparently been a success, with the company announcing today that it will expand the availability of games to 27,000 kiosks nationwide beginning August 1. The company also stated that it has rented over 4 million PS3, Wii and Xbox 360 games since it began its game rental experiment in 2009.
The August 1 expansion means that approximately 5,000 additional kiosks will carry games, which the company currently charges $2 a night (plus tax) to keep. Find the game kiosk nearest you by heading to the Redbox site.
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PLAY MORE! REDBOX ANNOUNCES VIDEO GAMES WILL ROLL OUT TO
APPROXIMATELY 5,000 ADDITIONAL KIOSKS
Milestones: Redbox Surpasses 4 Millionth Game Rental and 1.5 Billionth Movie Rental
OAKBROOK TERRACE, Ill. – July 28, 2011 – Following last month's launch of video game rentals, redbox announced today it will expand video game rentals to approximately 5,000 additional redbox® kiosks beginning August 1. Even more consumers will soon have the opportunity to discover and rent the latest PlayStation® 3, Nintendo Wii™ and Xbox 360® games at approximately 27,000 kiosks nationwide.
"Whether customers are playing a new game or genre, trying a game before they buy it or simply entertaining friends and family, they're embracing the availability of games at redbox," said Joel Resnik, vice president of video games, redbox.
Redbox recently rented its 4 millionth video game since the company began testing game rentals in 2009. In addition, redbox reached its 1.5 billionth movie rental this June – yet another milestone in its eight-year history.
"More than 1.5 billion movie rentals and the positive consumer reaction to video games highlight the ongoing demand for physical media," said Mitch Lowe, president, redbox.
With 68 percent of the U.S. population living within a five-minute drive of a redbox® kiosk*, finding the most convenient location around the corner or on the go is easy at www.redbox.com or via the redbox iPhone® or Android™ mobile apps. Since its launch in November 2009, the iPhone app has been downloaded nearly 4.5 million times, and the Android app has been downloaded more than 2 million times since it launched in February 2011. Plus, the redbox rent and return anywhere® policy allows families to rent at one destination and return at another. Redbox rents new-release movies and video games for as low as a buck a day for DVDs.
About Redbox
Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar, Inc. (NASDAQ: CSTR), offers new-release DVD, Blu-ray Disc® and video game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 1.5 billion discs and is available at more than 33,000 kiosks across more than 27,800 locations nationwide, including select McDonald's restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets. For more information, visit www.redbox.com.
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