I'm not a roleplayer. Oh sure, there are times when my actions in the game can be considered of a roleplaying nature, but I don't play the game that way. I know all about roleplaying, as I played Dungeons & Dragons back when Gary Gygax used to lead DnD games in the basement of the store in Lake Geneva, Wisconsin, where he lived.
WoW really doesn't get to me. It's 1s and 0s contained on computers, and by pushing buttons, I cause those 1s and 0s to align in a certain way. Just because that certain way has not yet delivered my T2 gloves is not cause for me to get upset. It just means more runnings of Blackwing Lair. I've seen guild members lose 40 straight rolls on items and then turn around and win the next 40. As I remind my guild members, "Some days, you're the pigeon. Some days, you're the statue." It's nothing to get upset about.
This patch, however, caused a collision of the roleplaying and the computer worlds. Having read The Shattering, I knew what happened to Magni Bronzebeard, his sacrifice for his people. I was rather sad that when Cataclysm was released, there was no way to see what happened. When it was announced that Old Ironforge would be opened in Patch 4.1, I knew where I had to be the day before the patch.