Time, Inc. has announced its intention to put all of its publications on tablets during 2011. Once complete, the digital catalog will include Time, of course, and other favorites like Sports Illustrated, Fortune and People -- all of which are already available in the App Store -- and newcomers like Real Simple and Entertainment Weekly.
Maurice Edelson, EVP and a member of Time Inc.'s interim management committee, sees the explosion of tablet popularity as a opportunity for his company. "In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest. We are putting ourselves in a great position to take advantage of these opportunities."
Print subscribers will have the option to add digital subscriptions at no cost. All the publications will be available on the iPad, Android tablets, and the HP Touchpad. A Time spokesperson told me that the company is following other publishers like Amazon and the Wall Street Journal and avoiding the high toll at the Apple app store. Other publishers like Hearst are selling magazines through the app store.
Time says its digital magazines and related apps have been downloaded more than 11 million times.