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RIM to unleash redesigned BlackBerry App World 3.0 on August 22nd

Billy Steele
08.21.11
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Hot on the heels of releasing its new device arsenal, RIM is prepping to roll out a brand spanking new BlackBerry App World. Scheduled to launch Monday, version 3.0 features a retooled interface for quick perusal of apps, games and themes -- if the beta release is any indication. Another added feature is the My World storage folder that keeps all of your downloads on the home screen and lets you wirelessly reinstall them should you accidentally delete one or upgrade devices. Sure, there are rumblings that the BB music service will be a part of this release, but as Reuters reported, that announcement isn't expected until early September. Although, this update would complete the new smartphone trifecta rather nicely: new device, new OS and new app store. Well done, RIM, now if you could just get your advertising in order, you'll be all set.

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