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GamersFirst teams up with Adknowledge for virtual currency offers

Jef Reahard

Free-to-play gamers seem to have no problems paying real-world money for virtual items in their favorite MMORPGs. GamersFirst hopes that its customers will feel similarly about its new partnership with Adknowledge. Who, or what, is Adknowledge? It's the largest privately owned advertising network on the internet, and it's also the parent company of Super Rewards (and you may remember that name in connection with the infamous "offer wall" faux pas attached to Turbine's Dungeons and Dragons Online MMO).

Adknowledge's AdStation program allows gamers to earn in-game currency by completing extra-game tasks including watching videos, taking surveys, and subscribing to various online services. This generates advertising leads for Adknowledge clients, and a new GamersFirst press release calls it "a great opportunity for us to get our titles in front of their vast global network."

Said titles include APB Reloaded and Fallen Earth, but thus far GamersFirst has not released details on how the games will be affected.

[Source: GamersFirst press release]

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