rumored UK launch was a lot more than just a rumor. Today, the company announced that it will indeed expand to the UK and Ireland "in early 2012," promising to offer unlimited streaming on PCs, tablets and mobile devices at a "low monthly subscription price." The company didn't say what that price would be, nor did it offer any details on available content or supported devices, though more details will be announced closer to its launch. We're also expecting to hear more from Netflix during its Q3 earnings conference call later today, when we should find out about the impact of its recent price hike and Qwikster turnaround. Whether or not its foray into the UK can loosen Lovefilm's grip on the domestic market, however, remains to be seen. Full PR after the break.