Kotick questions how SWTOR will benefit EA
Count Activision CEO Bobby Kotick among the doubters when it comes to the financial viability of Star Wars: The Old Republic. The controversial executive mentioned the upcoming MMO in a speech at yesterday's Reuters Media Summit talk, during which he said he's unclear what publisher Electronic Arts stands to gain from the game.
"Lucas is going to be the principal beneficiary of the success of Star Wars," Kotick posited. "We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts."
Kotick went on to say that the odds are stacked against new investors in the massively multiplayer market. "If you look at the history of the people investing in an MMO and achieving success, it's a small number," he said.
