Latest in Ad

Image credit:

Samsung takes aim at Apple with Australian Galaxy Tab ad, credits Cupertino for its popularity

Amar Toor, @amartoo
12.15.11
77 Shares
Share
Tweet
Share
Save

Sponsored Links

Now that the Galaxy Tab 10.1 has been cleared for sale in Australia, Samsung is taking the opportunity to publicly celebrate its courtroom victory, at Apple's expense. Exhibit A: a local newspaper ad that flatly brands Sammy's slate as "the tablet Apple tried to stop." The spot, which ran in the Sun-Herald this week, came just a few days before Samsung Australia's mobile head openly credited Cupertino for making the Galaxy Tab a "household name." Speaking to the Sydney Morning Herald, Samsung Australia's vice president of telecommunications, Tyler McGee, declined to say how much his company lost in sales revenue due to Apple's temporary injunction, but was more than willing to laud the iPad maker for inadvertently turning the spotlight on the Galaxy Tab. "At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective," McGee explained. The exec went on to say that the manufacturer is bringing to market "as many units as we can," since it expects the device to be in "short supply against the demand." To the courtroom victor go to the spoils -- including, apparently, bragging rights.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
77 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's 2019 Back-to-School Guide

Engadget's 2019 Back-to-School Guide

View
Bloomberg: Apple plans to launch TV+ in November for $10 a month

Bloomberg: Apple plans to launch TV+ in November for $10 a month

View
Amazon unveils trailer for third season of ‘The Marvelous Mrs. Maisel’

Amazon unveils trailer for third season of ‘The Marvelous Mrs. Maisel’

View
San Francisco’s 25-year-old FogCam shuts down this month

San Francisco’s 25-year-old FogCam shuts down this month

View
You can finally get PowerBeats Pro in colors other than black

You can finally get PowerBeats Pro in colors other than black

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr