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Beats buyout of MOG worth $14 million, splits company not-so-neatly into two

Jon Fingas, @jonfingas
July 3, 2012
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More official details are emerging from Beats Electronics' acquisition of MOG, and they paint a considerably messier picture of the deal than we saw just a day ago. HTC (which has a big stake in Beats) has confirmed that the move into streaming music was worth $14 million -- not a whole lot considering that MOG had raised $33 million through its entire independent lifetime. The low price might come as the result of Beats being very surgical with its deal. The Jimmy Iovine- and Dr. Dre-founded outfit is taking control of the core audio service as a separately-managed company, while the ad and music blog components are mostly left untouched. MOG's loss of independence is coming on a very ignominious note as a result, but it could be good news for subscribers anxious about the service's future as well as HTC phone owners wondering just where Sense UI's Beats integration might go next.

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