Facebook already sports advertisements baked into its own website and mobile apps, and now it'll begin serving ads on other handset-optimized websites and smartphone applications. TechCrunch reports that the firm has begun testing a new ad network that leverages user data to display hyper-relevant ads on third party turf. Instead of relying on vanilla tracking cookies to gain insight into visitor interests, the platform accesses information including age, gender, likes, location, which apps friends have used and other data points when users are logged into a site or application with Facebook credentials. Zuckerberg and Co.'s solution lets advertisers bid on certain demographics and uses existing networks such as iAds and AdMob to serve appropriate ads based on anonymous ID's tied to Facebook accounts. For now, Menlo Park's new program is limited to the all-important mobile market, but don't be surprised if the service finds its way to the desktop.
Facebook's new mobile ad network goes into beta, serves advertisements on third party sites and apps
In this article: ad network, ad networks, AdNetwork, AdNetworks, ads, advertisement, advertisements, advertising, beta, Facebook, facebook ad network, Facebook ads, Facebook advertisements, Facebook advertising, facebook mobile ad network, FacebookAdNetwork, FacebookAds, FacebookAdvertisements, FacebookAdvertising, FacebookMobileAdNetwork, mobile ad, mobile ad network, mobile ad networks, mobile ads, MobileAd, MobileAdNetwork, MobileAdNetworks, MobileAds, mobilepostcross, offsite ad, offsite ads, OffsiteAd, OffsiteAds
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.