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Electronic Arts stock drops because of SWTOR fumbles


Electronic Arts' stock appears to be in a bit of trouble following Star Wars: The Old Republic's launch. The company's shares fell by almost 3% to $17.75 US this morning after a stock analyst working with Brean Murray Carret & Co. "cut his price target on the stock to $22 [US] from $28 [US]." In a note to his clients, analyst Todd Mitchell wrote that he felt some "creeping concerns" regarding The Old Republic's performance so far; he added that "initial sales appear to be below expectations, and casual observation of early play is causing us to rethink our churn assumptions." Now we just get to sit back with some popcorn and see whether BioWare can get its business together in time to make a recovery, so take a seat.

[Thanks to Chum for the tip!]

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