obvious stats, bizarre ones, and then the good old informative ones. New data from Google revealed by Ad Age, falls into the latter category. According to Goog's numbers, more people have a mobile internet-capable device than a PC or laptop in the five key markets it tested (US, UK, Germany, France and Japan). In the US, this figure is nearly 10% more, some 76% against 68%. The numbers were taken in September and October last year, which means any impact Christmas may have had won't be taken into account. The trend away from feature phones towards smartphones is also drilled home, but that won't be news to many people 'round these parts. No matter how you connect these days, any savvy netizen will tell you: it's quality, not quantity that counts anyway.
Update: The complete report is now up online and, while smartphone and tablet use is skyrocketing, it doesn't appear to be eating into PC sales. Check out the more coverage link for all the slides.