Tapping into the rich vein of lonely people playing video games and their desire to establish world records, Rift -- which recently just added a free-to-play option -- held a day-long event on Valentine's Day seeking to marry as many in-game characters as possible. It was a success, and now Rift has the Guinness World Record for most in-game marriages in a 24-hour period.
21,879 marriages took place on February 14, starting at 9am PST. Marriage was introduced in Rift's seventh major update, Carnival of the Ascended. Each participating player earned a unique in-game title, "The Avowed," and quite possibly a nagging significant other.