Latest in Ad

Image credit:

Face-recognizing billboard ad identifies gender: no boys allowed (video)

48 Shares
Share
Tweet
Share
Save

Sponsored Links

A new face recognition ad will only reveal its full contents to women. It uses a "high-definition" camera to scan people's faces, detecting their gender with an apparent 90 percent success rate. The charity, Plan UK, is looking to raise funds to sponsor education for girls living in developing countries; the outdoor display will run the full advert for female viewers, while men will get a brief glimpse followed by directions to the charity's website. It's aiming to demonstrate the limits put on young women in some countries -- and is a pretty admirable use of facial recognition technology. Well, it's not withholding pudding from minors. Check the bus display in action on the streets of London right after the break.


All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
48 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Google Assistant gets new voice options in nine more languages

Google Assistant gets new voice options in nine more languages

View
HP's new ultrawide monitor can show two device's screens at once

HP's new ultrawide monitor can show two device's screens at once

View
HP Elite Dragonfly hands-on: A really light business notebook

HP Elite Dragonfly hands-on: A really light business notebook

View
Chinese retailers abruptly stop selling Juul e-cigarettes

Chinese retailers abruptly stop selling Juul e-cigarettes

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr