Voddler and Nokia launch European-wide partnership, starting with unique Lumia-app
Voddler, the leading next-generation video-on-demand (VOD) service, and Nokia, global leader in mobile communications, today announced a Europe-wide partnership, where Voddler will bring its market leading service to Nokia Lumia smartphones, as an exclusive entertainment partner in Europe. The partnership also introduces a unique 'Voddler Lumia' streaming-app, which brings social back to online movie watching. The app will be available on all Nokia Lumia smartphones in Europe. The partnership will enable Voddler to continue its rapid international expansion.
The partnership, which was presented today at Nokia's developer keynote address at Mobile World Congress in Barcelona, announced that Voddler will be the exclusive entertainment partner for Nokia Lumia smartphones in Europe. Voddler brings its Scandinavian market leading VOD service, with content from the world's leading film studios to the platform's customers, so they can watch their favorite movies when and where they want on their Lumia-device.
"Were partnering with Voddler to innovate both the way film studios reach audiences, and consumers enjoy movies, wherever they are. Voddler are industry leaders in movie streaming, and the combination of this, with Nokia's outstanding hardware, will create breakthrough mobile experiences for consumers, said Bryan Biniak, Vice President, Global Head of Partnering & Application Development, Nokia.
The partnership also marks the forthcoming launch of an exclusive Voddler-app for Nokia Lumia smartphone. Building on Voddler's movie platform, the app introduces a brand new concept: Voddler Lumia Movie Night. The functionality lets friends blend physical and online viewing by scheduling joint movie nights, using the mobile device not just for watching movies but also for scheduling, organizing, chatting, reviewing and more. Voddler Lumia Movie Night lets friends share movie moments, whether they are in the same room or continents away.
With our new Nokia Lumia app, watching movies just got social again, also on your mobile! Our app combines the inherent communication strength of a mobile device with online video's flexibility to let you and your friends decide when and where to watch, said Marcus Bäcklund, CEO of Voddler.
Stockholm-based Voddler is a next-generation cloud-based VOD-service, with a patented technology that enables streaming of high quality video content to computers, smart phones and a full range of other internet connected devices. In two short years, Voddler has gathered over 1.3 million registered users in Sweden, Norway, Denmark and Finland – and the company also announced today that it has just opened Spain as its fifth market.
Voddler customers enjoy the latest blockbusters, the best classics and the most loved TV-shows from the world'sleading film studios, including the Hollywood giants.
The film industry is experiencing exciting times with new digital distribution methods, which enable wider access to film content via a broader range of devices. Providing consumers with more choices and improving the movie experience at home and on the go is at the heart of Warner Bros.' digital strategy and we are happy that consumers will be able to enjoy our film titles more easily through this innovation from Voddler and Nokia, said Stefan Lampinen, Managing Director, Warner Bros. Entertainment Nordic in a statement before the conference.
Voddler's has content agreements with industry leaders such as Warner Bros., Disney, Universal, Sony Pictures, Paramount, Dreamworks, and Miramax. Voddler's continuously growing catalog covers over 5,000 titles, where the most current releases are offered as easy rentals, leaving a dominant part of the Voddler catalog as ad-fundedand offered at no charge to the viewer. Voddler also offers offline functionality, so viewers can download Voddler movies and bring them.
We are both your local videostore with the latest releases and your favorite TV-channel for all the films you love to see, all available online so you can see great films and shows where and when you want, says Marcus Bäcklund, Voddler's CEO.
Voddler's new Nokia Lumia-app will first be launched in Voddler's current markets – Sweden, Norway, Denmark, Finland – and also in Spain during April 2012. Immediately following, Voddler and Nokia will start introducing the partnership and its spearhead app in all leading European markets.