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Apple has Apple Stores, Samsung has... this!

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You know those heady dreams of a new Samsung product launch today? Well consider them punctured. There's no new gadget to announce, but instead a teaming-up with UK retailer Phones 4u, offering a dedicated space for Samsung to dip its toes into retail waters. Located on London's Oxford Street -- and just around the corner from an Apple Store -- the shop-within-a-shop displays all of the Korean makers' big hitters, with several tables housing Galaxy Tab 10.1s, Galaxy Notes and Galaxy S IIs. The rest of that expansive galactic family dot the periphery of the room, but then you'd probably come here primarily to test-drive the aforementioned flagships. The tables themselves are dressed down; no pricing or carrier information clogging up the surfaces, just the devices and some Galaxy branding. Samsung's claimed the whole top floor and the shop is already training up dedicated Samsung staff to answer pressing questions like what's the point of the Galaxy Ace Plus whether that phone has Gorilla glass and when we can expect to see a Galaxy S III in the flesh.

Gallery: Samsung launches store inside Oxford Street Phones 4u | 17 Photos

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