Today is officially Ivy Bridge day, in case you didn't already know. Intel took the wraps off the latest member of its processor family and the internet wasted no time putting the flagship Core i7-3770K through its paces. The 3.5GHz quad-core desktop chip comes packing not only some architectural tweaks, but a brand new integrated GPU in the form of the HD 4000. Oh, and it does all this using a brand new 22nm manufacturing process and 3D "Tri-Gate" transistors. What does that mean for you, the user? Lower power consumption, better performance and, surprisingly, unbelievably fast media transcoding. When AnandTech turned its eyes towards Quick Sync, the on-die media transcode engine introduced with Sandy Bridge, the 3770K practically buried the competition. Using Cyberlink Media Espresso the new chip turned a DRM-stripped Blu-ray of Harry Potter (130 minutes of 1080p video) into an iPad friendly format in just seven minutes without taxing the CPU.
At idle, power consumption hasn't changed much, but when TechSpot put the pedal to the metal things looked quite a bit different. The new i7-3770K sucked down just 147 watts, which was even four watts less than lower clocked i5-2500K. And, of course, it delivered much better performance. In fact, in Bit-Tech's tests, the only chip that was able to routinely best it was the hexa-core 3960X Extreme Edition -- and even that CPU barely eked out its victories. While AMD's offerings simply can't compete with Intel's on pure performance or power consumption, it does still outrun run Chipzilla's GPU. The HD 4000 is, undeniably, a huge step forward for the Core line, but it falls just short of matching the A8's integrated Radeon on Tech Report's tests. For more benchmarks than your heart can handle check out the pile of links below.