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RIFT kicks off service in Korea

Eliot Lefebvre

MMOs generally don't sojourn too far from home. Outside of launches in the US and Europe, it's rare for a western game to be adapted to the Korean or Chinese market; far more often games from those markets get shipped here. But it does happen every so often, and such is the case with RIFT. As of today, the game has officially started its full commercial service in Korea under the guidance of NetMarble.

The game is also launching with several of the usual launch events such as promotional giveaways, although they're of limited utility if you don't read or speak Korean. It's an unusual export, but with several Korean games making major promotional pushes in the US (such as Aion and TERA), it might be the time to see if cross-cultural appeal works in the other direction. And if you're familiar with the language and want to see how the game plays when adapted, now's the time.

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