TERA isn't just about killing enormous beasts in active combat. That's certainly a big part of it, yes, but it's also about political maneuvering and gathering support. And once you get in office, you've got policies to enact, economies to stimulate, and re-election to consider in three weeks. If the whole thing seems a bit overwhelming, you'll be happy to know that the new official guide to the political system outlines the whole system from start to finish, giving a clear picture of how players can make lasting change in a province for better or worse.
Of course, if your guild is going to boost a candidate running for office, it helps if you've got brand-name recognition. How can you manage that? Perhaps by winning the newly announced Guild Emblem Creation Contest, which gives players a chance to get their guild logos in the game. Or you can just take advantage of the premium in-game services that have just been made available to ensure that your character has just the right winning smile for the next election.