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Google rolls out Trusted Stores verification program for online retailers

Sarah Silbert

Along with talking up 3D images and other new features for Maps, Google is pushing its new Trusted Stores program this week. The service, which has been in testing for the last nine months, monitors online retailers and awards those with good shipping and service records a "trusted" badge. In addition to giving online shoppers some reassurance that a vendor is, well, trustworthy, Trusted Stores will offer users assistance in resolving issues with sellers, plus up to $1,000 of purchase protection. For the retailers, the company says the value proposition is an increase in sales "by showing you're a great place to shop." Google will be rolling out badges for approved stores in the US starting today, and clicking on those little seals of approval will let you view a merchant's "report card" for shipping and customer service reliability.

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