HBO® Announces New Nordic Service, HBO Nordic
USA, New York – Home Box Office, Inc. (HBO®), the U.S.–based premium television programming subsidiary of Time Warner Inc., and Peter Ekelund/Parsifal International today announced a new joint multi–platform video distribution venture, HBO Nordic, which will serve Sweden, Norway, Finland and Denmark. Further details about the new service will be announced in Sweden at the end of the month.
"HBO is delighted to be entering into a new marketplace and a promising partnership with Parsifal International," said Simon Sutton, President, HBO International and Content Distribution. "We look forward to working with this innovative company and making our new venture a great success."
"I am very proud and excited to be a partner with HBO", said Peter Ekelund, owner of Parsifal International. "The Nordic pay TV market has a tremendous growth potential for new innovative services which respond to the existing shifts in consumer viewing habits on multiple screens. Parsifal will bring its expertise in the distribution of Pay TV services on multiple platforms."
Renowned worldwide for its award–winning and critically acclaimed original programming, HBO has been successfully bringing its branded networks and digital platforms to the global market for more than 20 years.
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world�s most successful pay–TV service, providing the two television services � HBO® and Cinemax® � to approximately 93 million subscribers worldwide. The services offer the most popular subscription video–on–demand products, HBO On Demand® and Cinemax On Demand® as well as HBO GO® and MAX GO®, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video–on–demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.
About Parsifal International
Parsifal International is a company specializing in New Media throughout Europe. Privately held by Peter Ekelund, Parsifal International has successfully pioneered new multi–platform, multi–device offerings. In just two years, URHOtv, a subsidiary of Parsifal, has become the leading sports TV service in Finland with a unique offering covering linear pay TV, web TV and mobile. Peter Ekelund has held several prominent positions in the European Pay TV Industry during the past 20 years.