No one's saying that $300 is "cheap," but compared to the GTX 670 and GTX 680 before it, the newly announced GeForce GTX 660 Ti is definitely in a more attainable category. The usual suspects have hashed out their reviews today, with the general consensus being one of satisfaction. A gamechanger in the space it's not, but this Kepler-based GPU managed to go toe-to-toe with similarly priced Radeon GPUs while being relatively power efficient in the process. That said, AnandTech was quick to point out that unlike Kepler reviews in the past, the 660 Ti wasn't able to simply blow away the competition; it found the card to perform around 10 to 15 percent faster than the 7870 from AMD, while the 7950 was putting out roughly the same amount of performance as the card on today's test bench. HotHardware mentioned that NVIDIA does indeed have another winner on its hands, noting that it'd be tough to do better right now for three Benjamins. Per usual, there's plenty of further reading available in the links below for those seriously considering the upgrade.