Latest in Ad

Image credit:

Sony patent wants to make advertising more interactive

87 Shares
Share
Tweet
Share
Save

Sponsored Links

We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices -- essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in the home setting, but the focus isn't just on adverts as mini-games, which itself is nothing new. Other suggestions for keeping your interest include in-ad purchasing, casting votes or selecting the genre of commercials. To speed up, or get ads off your screen, Sony would have you performing small tasks or -- more sinisterly -- shouting brand names when prompted. Whether such immersive advertising will ever be employed is anyone's guess, but we're sure you're smart enough to know they're just tricks. So who's up for a McDonald's then?

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
87 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget’s guide to Home Entertainment

Engadget’s guide to Home Entertainment

View
Phonocut will let you make your own vinyl records

Phonocut will let you make your own vinyl records

View
Congress is asking vape manufacturers if they used social media bots

Congress is asking vape manufacturers if they used social media bots

View
Google teams up with Yubico to build a USB-C Titan Security Key

Google teams up with Yubico to build a USB-C Titan Security Key

View
Razer's Blade 15 Advanced gets an optical mechanical keyboard

Razer's Blade 15 Advanced gets an optical mechanical keyboard

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr