TNW wrote up a story about Apple including a free 30-pin adapter with the iPhone 5, as text upon checkout appeared to indicate the newest iPhone comes with such a beast -- a $29 beast at that. Unfortunately, they later asked a sales rep online who informed them that was a mistake. Indeed, looking at the page which tells you "what's in the box" confirms Apple isn't giving you a free adapter.
Sorry folks, but Apple has margins to worry about. Some good news: video out adapters are said to be on the way.