Good news: Cellcom is offering its first-ever LTE phone on September 21st, in what will no doubt be one of the carrier's biggest phone launches of the year. Only it's not what you think. While Cellcom is indeed picking up the iPhone 5 soon, its major device launch this week is the HTC Desire 4G LTE, its rebranding of Verizon's Droid Incredible 4G LTE. Other than the lack of Big Red badging and apps, it's a match for the mid-tier Android 4.0 handset on the larger (and shared) network. Buying one will even cost the same $150 on contract, or $420 at full price. Much to our relief, though, Cellcom isn't leaving us with one 4G phone per platform. The provider should start selling a relabeled Motorola Droid RAZR MAXX, the $200 RAZR MAXX 4G LTE, at an unspecified point in the near future. Let's hope for better timing with the second wave of releases.