The next generation of consoles from Sony and Microsoft haven't even been announced yet but their best competition may be from your cable TV / internet provider, according to a report from Bloomberg. The only-too-eager-to-talk people familiar with the matter named AT&T U-Verse, Verizon FiOS and Time Warner Cable as services preparing tests before the end of the year with general availability planned for 2013. Comcast and Cox were also name dropped as potential candidates to bring console-quality HD games directly to customers, based on tech from startups like Playcast, CiiNOW and Agawi. Of course, while we've seen this sort of setup before (as seen above, check out an awesomely 90s Sega Channel ad after the break) and recently from OnLive and Gaikai, cloud gaming has yet to catch on in a major way. Whether this potential approach is all smoke or will actually turn into reality has yet to be seen, but after TV Everywhere we wouldn't be surprised to see providers toss in gaming as another incentive for subscribers not to cut the cord.
[Image credit: Sega Retro]