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EA's Moore on SWTOR: 'Price was always the issue'

Jef Reahard

Wired has a new interview with Electronic Arts COO Peter Moore that touches on just about every facet of the games industry.

The former Microsoft exec talks at length about his Xbox days, Zynga, mobile gaming, digital vs. retail, the PC renaissance and how it may affect both consoles and hand-held devices, and of course the impending free-to-play conversion for Star Wars: The Old Republic.

"Price was always the issue," Moore says. Former customers often said "I just didn't want to pay $15 a month. I felt kind of locked in. I love the game, but I'm locked in, and for a lot of people 15 bucks a month is a lot of money."

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