Tim Schaaff came over to Sony from Apple back in 2005 with a mission of aligning its vast consumer electronics and entertainment interests, and today the company has announced he's retiring from his post as Sony Network Entertainment President at the end of the year. Schaaf's responsibilities will be taken over by current Sony Computer Entertainment president Andrew House to start 2013, although Schaaf will retain his seat on Sony Network's board of directors. In place and SNEI prez since 2010, he was around for the infamous PSN hack and subsequent outage in 2011, calling it a "great experience"... that he would not like to do again, of course. While Sony has made great strides in reorganizing the way its disparate arms work together since '05 (remember Sony Connect? No one else does either.) his departure comes amidst new company head Kaz Hirai's "One Sony" turnaround efforts along the same lines. A rebranding of PlayStation Network to Sony Entertainment Network hasn't pushed the Music and Movie Unlimited properties to the top just yet, nor connected devices like its tablets and phones -- we'll see if this executive shuffling has any effect on the company's fortunes going forward.