You could call Tokyo Crash Mobs a color-matching game about friends Savannah and Grace, both of whom hate lines and want to buy stuff at stores because they don't know what the internet is.
Or you could call it Zuma because it's a lot like Zuma – developed by Mitchell, it's based on Puzzloop, an arcade series that Zuma is openly inspired by.
Finally, you could call Tokyo Crash Mobs the last bastion of FMV in video games, a hall of nostalgic camp lifted up by non-sensical cutscenes of digitized sprites of women floating in space and trying to sneak kisses from other, unconscious digitized sprites of women. You could call Tokyo Crash Mobs a game filled with odd phrases that I kind of think may be Engrish but then the localization team decided to leave them in so I don't know what to think – hey, wait, what was I saying again?
Actually, now that I've had some time to reflect, the third description is definitely the way to go.