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Reuters: Apple to show off iRadio streaming service next week

Mike Schramm
06.06.13
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Reuters is reporting that among the announcements we'll see at next week's WWDC keynote, Apple will introduce a new music-streaming service called iRadio. The service will be free and ad-supported, Reuters says those in the know claimed, and will feature ads from the iAds team. The service is designed to dive into the already crowded market of music-streaming services, which includes Pandora, Rdio, Spotify, Slacker Radio and a number of other sizable options.

I will buy this rumor, but I don't know if Apple's plan is simply to just introduce "another" music streaming service. The company has been working hard with iCloud and iTunes Match to get you access to your music from any of your devices, and my guess is that any "iRadio" reveal would be along those lines, aimed at providing you direct access to any tunes you want to listen to from anywhere. The iAds division was of course put together for running ads on apps, but it makes sense that Apple would want an in-house solution for them to sell, so it sounds like this could work.

As with all of these rumors, we won't know what's true until Apple actually takes the stage next week. But at least we don't have too much longer to wait.

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