Target's Brightspot mobile service launches Sunday, starts at $35 per month

Zachary Lutz
Z. Lutz|10.03.13

Sponsored Links

Zachary Lutz
October 3rd, 2013
Target's Brightspot mobile service launches Sunday, starts at $35 per month

Ever tenacious retailer Target is once again nipping at Walmart's heels. Following the introduction of its Target Ticket video-on-demand service -- a direct competitor to Vudu -- the big box chain is now looking to get into the prepaid phone business with a service known as Brightspot. The MVNO is set to launch on October 6th, which will use T-Mobile's network and serve as Target's answer to Straight Talk. Brightspot will offer two service tiers, one for $35 that includes unlimited talk and text, in addition to a $50 plan that piles on unlimited data with 1GB of high-speed use. While Target's offering is a bit less tempting than Walmart's (which offers 2.5GB of high-speed usage for $45), the bullseye retailer will reward loyal subscribers with a $25 Target gift card for each six months of paid Brightspot service. Consider it one more excuse to kick your costly monthly phone plan to the curb.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Popular on Engadget