SONY INTRODUCES NEW WIRELESS PORTABLE BLUETOOTH® SPEAKERS WITH NFC
Simply Tap an NFC Enabled Device to Play, Stream and Control Music
LAS VEGAS, Nev. (CES booth #14200) – Jan. 7, 2013 – Sony today introduced four portable
Bluetooth® speakers with NFC (Near Field Communication) technology, designed to stream
powerful, dynamic sound experiences from smartphones, tablets and computers whether in the
home or outdoors.
With built-in NFC technology, users can simply tap an NFC-enabled smartphone or
tablet to the portable speaker to instantly stream high-quality music or crystal-clear phone calls
via Bluetooth. These new speakers also stream music wirelessly from iPhones® and iPads®
as well as Android™ smartphones and tablets that are not NFC equipped, once pairing
through traditional means.
"Sony's making the Bluetooth user experience even more convenient with the
introduction of NFC technology in all of our portable wireless speakers," said Andrew Sivori,
vice president of the Personal Audio Division at Sony Electronics. "We're also including hands-
free speakerphone functionality across the line, meeting the demands of today's smartphone
Designed to Deliver an Unprecedented Portable Audio Experience
Demonstrating Sony's uncompromising passion for music and commitment to
extraordinary sound performance, the new Sony X-Series NFC-equipped speakers (SRS-
BTX500 and SRS-BTX300) include AptX and AAC Bluetooth codecs to ensure the highest
quality sound while streaming wirelessly. The premium SRS-BTX500 model features sound
technologies specifically designed by Sony to deliver dynamic sound and a powerful bass
experience without sacrificing portability. This includes a built-in subwoofer and original Sony
DMC technology – a combination of Dual Passive Radiators, Magnetic Fluid Speakers, and
Clear Phase digital signal processing.
Using Magnetic Fluid technology developed by NASA, Sony had created the world's
first full-range, damper-less speakers. The removal of the vibrations caused by the dampers has
led to significant reductions in noise and distortion, delivering clearer and more powerful audio
than ever before. In addition, the removal of the dampers has increased energy efficiency. Even
with the same amp power, the speaker can crank out 1.6 times the volume of a conventional
And Sony's unique Clear Phase circuitry reduces distortion and increases sound presence
for a crisp and clean listening experience.
While delivering rich sound and deep bass, Sony's new premium X-Series portable
wireless speakers also add style to any room by combining beautiful industrial design with an
intuitive user experience. Each new X-Series speaker has a smooth-shaped back and brushed
aluminum accents for a contemporary yet timeless look.
Built-in rechargeable lithium-ion batteries provide approximately eight hours (SRS-
BTX300) or approximately six hours (SRS-BTX500) of continuous playback, giving music
lovers the freedom to enjoy premium Sony sound throughout the house or on the go.
Both speakers offer the added convenience of a hands-free speaker phone and USB
charging port for any smartphone, as well as a neoprene carrying case.
Sony's new line-up also includes the SRS-BTV5 and SRS-BTM8 portable wireless
speakers, both featuring NFC technology and hands-free calling.
About the size of a racquet ball, the SRS-BTV5 speaker is ultra-lightweight and delivers
remarkable sound for its size with Sony's 360-degree Circle Sound audio diffusion technology.
With a built-in rechargeable battery providing up to five hours of continuous wireless playback
and its included carrying bag, the SRS-BTV5 speaker is ideal for portability.
The SRS-BTM8 speaker is designed with a handle for easy carrying anywhere in the
house or on the go, and features an AC adaptor as well as dry battery functionality for up to 20
hours of wireless playback.
Pricing and Availability
The new portable wireless NFC speakers will be available in March at Sony online
at www.sony.com/bluetoothspeakers, in Sony Stores, and at authorized retailers nationwide.
For images and information, please visit www.sony.com/news. Please visit www.sony.com/
bluetoothspeakers or Follow #Sonyaudio on Twitter for the latest Sony NFC speaker news.
Please also stay tuned to the Sony Blog for upcoming news. Below are model numbers with
price and color availability:
SRS-BTX500, $299, black
SRS-BTX300, $199, black and white
SRS-BTM8, $99, black
SRS-BTV5, $69, black, white and pink
SONY INTRODUCES WATER PROOF AND WIRE-FREE WALKMAN® AT CES
New Water Proof Sports MP3 Player with a Compact, Lightweight Design
LAS VEGAS, Nev. (CES booth#) – Jan. 7, 2013 – Fitness enthusiasts will never miss a beat
under water again with Sony's new Walkman® Sports MP3 Player (NWZ-W270), a water-proof,
all-in-one digital music player designed to conveniently and comfortably wear to the gym, the
trail, the treadmill, or even into the pool.
"For many people, music is a vital component to enable a vigorous workout," said
Andrew Sivori, vice president of the Personal Audio Division at Sony Electronics. "Now,
everyone from casual fitness enthusiasts to hard-core triathletes can enjoy their favorite music
while they train or compete. Whether on land or in the water, the new Walkman Sports MP3
Player is the perfect workout accessory."
With its water proof design, the NWZ-W270 Walkman Sports MP3 Player withstands not
just water but the sweat from intense workouts, making it perfect for everyone from the health
conscious to performance sports athletes.
Ease of Use and Impressive Sound
The new NWZ-W270 device is designed with intuitive controls to easily adjust volume
to play, pause, or change songs on-the-go. With its 4G of on-board memory, users can easily
drag and drop DRM-free music files from iTunes® for Mac or PC, Windows® Media Player,
or Windows Explorer. The NWZ-W270 player delivers up to eight hours of audio playback
on a full charge. It also offers a convenient quick-charge function. Even if the battery if fully
depleted, with just three minutes of charge time, the device can provide music for up to 60
Sony has always been committed to extraordinary audio performance, and the NWZ-
W270 player lives up to that tradition with its crystal clear highs and deep bass. In addition to
the powerful sound typically found in Sony's high-end headphones, the player features a new
tension band for a supportive fit and comes with small, medium, and large earpieces – ideal for
secure, long-term wearing comfort during running, cycling or swimming.
Pricing and Availability
The Sony Walkman Sports MP3 Player will be available in March in blue, pink, white,
and black at Sony online at www.sony.com/sportswalkman, in Sony Stores, and in authorized
retailers nationwide for about $99.99. For images and information, please visit www.sony.com/
Please visit www.sony.com/sportswalkman or Follow #SportsWalkman on Twitter for
the latest Sony Spots MP3 Player news. Please also stay tuned to the Sony Blog for upcoming news.