I never tried to move up the ranks to High Warlord. I wasn't insane. I did, however, help my friends try and obtain the title by healing in battlegrounds whenever I happened to be online. And when my friends reached that impossible goal, their first reaction was to go purchase all of the High Warlord gear, followed quickly by their logging out for a week to go catch up on important things, like sleeping and eating. During this process, I managed to make it up to Centurion -- not because I was trying, but because I happened to be playing.
Those old titles are now able to be earned through the rated battleground system. I wasn't quite sure how I felt about that, at the time. And now, in patch 5.2, players who have earned those titles through the rated battleground system will be able to purchase all of that old gear, previously reserved only for those that had earned it the hard way. And I'm not sure how I feel about that, either.