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Apple's Sir Ive honored with BBC kids TV's greatest honor, the gold Blue Peter badge (video)


Knighthood, schmighthood. Apple's British design head has just picked up a golden Blue Peter badge. The show, which has been running on UK TV for over 50 years, even had their gift reciprocated, with Sir Jonathan Ive offering up a solid aluminum Blue Peter badge (above) that took over 10 hours to craft. Ive can count himself in good company, joining other luminaries like JK Rowling and David Beckham. The segment will air during a gadget special tomorrow, but you can watch the exchange between kids TV and Apple design right after the break.

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