The Next Day, available for pre-order now, is Bowie's first album in 10 years and has come as somewhat of a surprise. Bowie first announced the album in early January with a video for the track "Where Are We Now?".
iTunes streaming is becoming more prevalent as a means to promote high-profile releases. Previously streamed albums on iTunes have included works from The Red Hot Chilli Peppers, Matchbox 20 and Jack White.
[Via Apple Insider]