Latest in Bb10

Image credit:

Thorsten Heins: BlackBerry won't sell sub-$50 phones

Share
Tweet
Share
Save

Sponsored Links

Squint and you'll find a few neat parallels between BlackBerry and Nokia. Both are fallen giants which are staking their livelihoods on a nascent OS, while the former is a Canadian run by a European, and vice-versa. The one point where the pair's philosophies differ, however, is on the low-end market. While Nokia strove to embrace low-end phones like the Asha and the 105. Thorsten Heins has said he has no interest in producing budget phones for the developing world. At a question and answer session at the company's Waterloo HQ, the CEO was quoted as saying "You will not see us getting into the 50-, 60-buck phone segment. This is not BlackBerry." The move might alienate those who thought the Z10's elevated price in places like India was a bit excessive -- but at least Stephen Elop's got something for every wallet size.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

The best edibles don't taste like weed

The best edibles don't taste like weed

View
Facebook sues Hong Kong company over ad fraud

Facebook sues Hong Kong company over ad fraud

View
The Morning After: Spotify wrapped up 2019's music

The Morning After: Spotify wrapped up 2019's music

View
Google Maps may soon highlight well-lit streets for walkers

Google Maps may soon highlight well-lit streets for walkers

View
Samsung’s Galaxy S11 will reportedly feature a 108-megapixel camera

Samsung’s Galaxy S11 will reportedly feature a 108-megapixel camera

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr