Rovio revenue in 2012 doubles to $195 million, toys contribute 45%
Angry Birds developer Rovio reported $71.3 million in net profit in 2012, up $25 million from the previous year, and its revenue doubled to $195.6 million. Rovio attributes the growth to its new gaming franchises, such as Bad Piggies and Amazing Alex, and its consumer products, including all of those Angry Birds plushies, backpacks and clothes lining Target shelves. Consumer products in 2012 brought in three times the revenue as in 2011, accounting for 45 percent of Rovio's total.
Rovio games have been downloaded more than 1.7 billion times, and monthly active users across all platforms hit 263 million in December. Rovio notes that its main sources of revenue within gaming are paid titles, virtual goods and advertising.
Angry Birds Toons premiered in March and Rovio is working on an Angry Birds movie, using its own funds to make that thing happen outside of the standard studio system. Despicable Me producer John Cohen and Iron Man executive producer David Maisel are both on board for the film, which is set to launch in 2016.
