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How Twitter viewed the Apple announcements


Anyone on Twitter yesterday couldn't avoid the rush of tweets about the iPhone 5c and 5s. NetBase is a social media intelligence company that checks the pulse of public opinion through Twitter and other social media, and they provided some data to TUAW about how the announcements were received. The company looked at public sentiment for Apple between September 1 and September 10, with almost 3 million mentions of Apple and new products leading up to the event.

According to NetBase, between 10 AM and 12 PM PDT on September 10, there were about 600,000 additional mentions of Apple online, 99 percent of which were on Twitter. The iPhone 5s received the most positive discussion, with 71 percent of all tweets being favorable towards the new phone. The iPhone 5c received 63 percent positive tweets, the same as iOS 7.

What's most fascinating are the comments made about the products. On the positive side:

  • iPhone 5s: looks, fast, battery, better than the 5, camera
  • iPhone 5c: inexpensive, beautiful & bright colors, Android-free
  • iOS 7: free, best on 5s, popular operating system

The negative comments sound like they're coming from Android fanbots:

  • iPhone 5s: expensive, weird, slow
  • iPhone 5c: not cheap, tacky colors
  • iOS 7: looks like s**t, rip off of Nokia Lumia, don't care

The chart at the top of this post shows that the net sentiment regarding Apple rose slightly over the past 10 days; you can see a full-sized image in the slideshow below.

Gallery: NetBase -- Net Sentiment for Apple 9/1/13 - 9/10/13 | 1 Photos


Samsung's Galaxy Gear, announced last week, received about the same level of positive response as the iPhone 5c, with 68 percent of 115,371 mentions expressing a positive feel for the device.

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