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    GTA V makes $1 billion in three days, may be fastest selling entertainment product in history

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    Calling Grand Theft Auto V one of 2013's most anticipated video game releases would be a massive understatement, but if you wanted some sort of monetary proof of the claim, Take-Two interactive has it. According to a press release issued today, GTA V has cleared over $1 billion in sales in its first three days on the market; crunch the numbers, and that adds up to more than 16.5 million units sold. Take-Two says that it believes this makes it the fastest selling entertainment property in history -- the last major release to make that claim, Call of Duty: Black Ops 2, took 15 days to reach the milestone. It's an impressive accomplishment, but it's potentially only the tip of the iceberg: GTA V is rumored to be ported to PC and next generation consoles, and has a literal product lifetime to hold down its sales record.

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    Grand Theft Auto V® Worldwide Sales Surpass $1 Billion In First Three Days

    Fastest entertainment property in history to reach significant milestone*

    New York, NY – September 20, 2013 – Take-Two Interactive Software, Inc. (NASDAQ: TTWO) today announced that Grand Theft Auto V, the critically acclaimed latest release from the iconic interactive entertainment series, has achieved worldwide retail sales of more than $1 billion during its first three days on sale, according to Company estimates. We believe this marks the fastest that any entertainment property, including video games* and feature films**, has reached this significant milestone.

    "Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment," said Strauss Zelnick, Chairman and CEO of Take-Two. "We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V."

    Developed by series creator Rockstar North, Grand Theft Auto V is currently available for the PlayStation®3 computer entertainment system and the Xbox 360® video game and entertainment system from Microsoft. The title is rated "M" for Mature by the ESRB.

    All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
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