If you're a BlizzCon attendee or Virtual Ticket holder, you can now start buying all the Blizzard goodies at the 2013 BlizzCon Sale. If you don't have a ticket, you will have to wait until November 9th for access to new merchandise such as the adorable Lil' Chen Plush (pictured above), or the $250 limited edition World of Warcraft Mahjong Set.
Unlike previous BlizzCon sales, all orders are shipped upon receipt. You won't be picking up your merchandise at BlizzCon. Blizzard promises additional surprises as the sale continues.