MTV LAUNCHES MTV ARTISTS APP EXCLUSIVELY FOR IPHONE
The New Music App Serves as the Starting Point for Seamless Artist and Music Discovery, Access to More Than A Million Artist Profiles and
Exclusive Content Direct from Artists and MTV
New York, October 31, 2013 – Today marks the debut of MTV Artists, a new app,
exclusively for iPhone, that simplifies the process of discovering and connecting
with artists. Brought to you by the original connector of artists and fans, MTV, the
app provides three primary functions to serve the music fan. First, as the starting
point for fans to discover new music and artists drafting off the way fans already
experience music today (through sound ID, lyrics and search), next, as a hub to
learn and establish a connection with artists and finally as a daily destination for
exclusive content and access directly from artists and MTV. MTV Artists is the
mobile extension to Artists.MTV.com that powers MTV/CMT/VH1's 100 million
homes on-air. Pepsi will serve as the premiere launch partner.
DISCOVER NEW MUSIC AND ARTISTS
For music fans, the app will serve as the definitive music companion experience
to quickly identify an artist or song and then provide a deeper dive into the artist,
including a 90-second scan of the artist's top songs. The app features three entry
points for discovery:
• Song Identification: Whether at a party, club or even watching music
videos at home on the couch, the app will quickly identify millions of songs
spanning all decades and genres.
• Lyrics Search: Can't get that song hook out of your head, but can't seem
to track down the song title? By simply typing in a few lyrics, fans will not
only learn the name of the elusive song, but also get the inside track on
• Artist Search: Feeling out of the loop when your friends are talking about
new artists like Lorde, Haim and The Ceremonies, or artists with a long,
varied history like Pearl Jam or TLC? One quick click and not only will you
be in the know on that artist, but also be able to provide recommendations
on similar artists.
MAKE A CONNECTION WITH ARTISTS
Whether you've just discovered a new artist and are looking for more info about
them, or you're a superfan looking to watch an interview with MTV News, MTV
Artists has you covered. Building upon the success of Artists.MTV.com, the MTV
Artists app contains more than 1 million artist pages, many of which feature
content direct from artists. Fans will have access to MTV's deep catalog of audio
and exclusive video content spanning Miley all the way back to Duran Duran. At
launch the app, will feature:
• Artist Info At-a-Glance: In a less-than-a-minute, you can read an artist's
bio, learn where they hail from, their genre of music, and the year they
started, or even get a list of similar artists.
• Retro Archive Footage: Want to relive Madonna's proclamations of world
dominance, see TLC discuss the story behind their smash single "Creep,"
or hear Kurt Cobain's assertion that he's not a rock star? MTV Artists is
packed with exclusive interviews and news reports that are not available
EXCLUSIVE ACCESS TO ARTISTS
Unlike other music sites and app, MTV Artists has turned the keys over to the
artists to populate and control their own pages so they can communicate as
frequently and in whatever which way they want with their fans. Here's what you
• Exclusive Content from Your Favorite Artists and MTV: From
backstage video messages from artists like A$AP Rocky, personal
introductions from artists like Demi Lovato, first listens for new soon-
to-be-released albums from artists like Kopecky Family Band, to live
performances by artists like Jack Johnson, the MTV Artists App will keep
fans and artists connected. Each day, the app will add new content from a
plethora of artists.
• Seamlessly Follow Artists Social Pages From One Place: Getting
dizzy from jumping back and forth between Facebook and Twitter and
still feel like you're missing out on updates from your favorite artist? MTV
Artists streamlines artist's social feed into one place to keep you in the
loop and not out in the cold.
• Access to buy songs and tickets: Like what you hear? The MTV Artists
app easily allows you to buy albums, singles and concert tickets.