Just a couple weeks ago, Pebble CEO Eric Migicovsky told us that his company is solely focused on cranking out new software to improve the watch's user experience. Today he's making good on the promise by announcing two enhancements to the product's ecosystem: an iOS 7-compatible app and a new developer kit that will give third parties a lot more access to the watch's internal components and sensors. As an added bonus, the company also announced that it's working with partners like Foursquare, Yelp and GoPro to produce new apps for each.
Starting with iOS, the new and improved iOS 7 app expands the watch's current notification capabilities. Previously, users have only been able to receive alerts for calls, texts and emails, but iOS 7 integration will broaden the Pebble's capacity to include any notifications enabled in your Notification Center, which fortunately includes Twitter, Facebook, LinkedIn, Google+, Instagram, and the list goes on.