Guild Wars 2 reveals China strategy

Justin Olivetti
J. Olivetti|02.28.14

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Guild Wars 2 reveals China strategy
As Guild Wars 2 prepares to make inroads to its first Asian country, ArenaNet announced some of its plans for how it will handle the game in China.

The Chinese version of Guild Wars 2 will retain the buy-to-play model that the game currently employs in the West, which is a departure from the typical business models in the region. So what about the rapid pace of its content releases and the progression of the living story? The Eastern and Western versions of the game will not exist independently in this regard, but will be synced up so that both get the same updates. There will be a few changes to the tutorial for Chinese players, however.

Guild Wars 2 will be published in the region by KongZhong and is planning to go into closed beta testing on March 11th.

[Source: ArenaNet press release]
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