It's been a testy couple of weeks for HTC. It's had new phones, plus rumors of a canceled wearable, a new tablet and a fragile deal with Amazon. What's a company to do? If reports are true, the answer is "release a camera." More specifically, a rugged GoPro-like device. Bloomberg's sources suggest the forthcoming action cam would be tube-shaped (so more like Contour's design), have a 16-megapixel sensor and an ultra-wide lens (though no specifics). The camera also reportedly has both Bluetooth and WiFi. WiFi isn't uncommon in helmet cameras, letting you control it with apps and accessories, but Bluetooth suggests a closer relationship with a phone. More likely meaning it could be a standalone device, and one that's tightly integrated with an HTC handset -- much like Sony's QX line of lens cameras. As luck would have it, HTC's hosting an event in October, so whatever it is, we shouldn't have to wait too long.