A few weeks ago we reported that FXNOW would soon be making its way to the Apple TV. Well, friends, that day has come.
Apple today added the FXNOW channel to the ever expanding Apple TV lineup. FXNOW is effectively an on-demand service featuring content from Fox-owned channels such as FX, FXX, and FXM. With FXNOW, fans of popular series like Sons of Anarchy, Louie, Fargo, and It's Always Sunny in Philadelphia will be able to watch episodes of their choosing on-demand. Interested users should be aware that access to FXNOW requires cable authentication.
There is, however, more to FOXNOW than currently meets the eye.
It's previously been reported that FXNOW will feature a portal dubbed "Simpsons World", a service which promises to be a Simpsons fan paradise. "Simpsons World" isn't scheduled to launch until October but Hitflix back in July provided a slew of details surrounding many of the service's more compelling features.
We'll certainly make sure to keep you updated as to when "Simpsons World" goes live. In the meantime, there are still plenty of cool TV shows and movies to watch on FXNOW.
* Every episode ever, in an order that's easy to browse, but also easy to search. (The original "Simpsons" clips from "The Tracey Ullman Show" are not currently part of the package, but FX is talking to Matt Groening about it; "I know Matt has a very open mind to that," said FX COO Chuck Saftler. "The Simpsons Movie" will appear intermittently on the app, but won't be available constantly.)
* A search function that allows you to quickly find - and share across social media - your favorite "Simpsons" joke or scene. At the moment, I cannot show you the "free goo" scene, or Homer contemplating the excitement of floor pie or waffle runoff; with Simpsons World, I can do it easily. I can also find every Disco Stu scene in one shot, or any story where Marge gets a new job, etc.
* Ability to curate your own playlists of episodes and/or scenes, and a learning function that will then recommend similar ones for you to try or revisit.
* An exhaustive episode guide that can be opened up to run parallel to the episode, featuring historical references, behind-the-scenes info, quotes, etc. You can also have each episode's script scrolling along as you watch it, and you can excerpt and share parts of the script, as well.
Most of that functionality should be ready for the October launch, and even more should be introduced in January. (FX's president of marketing Stephanie Gibbons told me after the panel that the goal was to get the episodes and the ability to search for and share clips up immediately, and follow with more bonuses later.)
As for Apple TV, the number of channels available continues to expand with each passing week. Most recently, Apple issued a software update for Apple TV introducing support for Family Sharing and a new channel for Beats Music.