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Intel teams with Luxottica to make smart eyewear fashionable

Jon Fingas, @jonfingas
December 3, 2014
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In case it wasn't already clear that Intel believes wearable tech should be stylish, the company has just forged a multi-year partnership with the glasses gurus (and Google Glass partners) at the Luxottica Group. The two will collaborate on smart eyewear that you'd actually like to put on your face; it's not happy with the current, overly utilitarian (read: ugly) approach to heads-up displays. They aren't talking specifics, but the aim is to make "premium, luxury and sports" glasses with a dash of intelligence. You won't have to wait long to see the first fruits of this relationship, at least, since the duo expects a product in 2015. Between this and talk of Intel-powered Glass, it's clear that the chip maker wants a prominent spot on your cranium -- it's determined to take wearables seriously and avoid missing the boat, like it did with smartphones.

[Image credit: AP Photo/Gurinder Osan]

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