Back when I was a raiding guild officer, I was around Azeroth just about any moment I wasn't busy elsewhere. There were applicants to interview, recruits to orient, newer players to help gear up and oh so many other to-dos to check off.
Now that I'm in another of my PvP periods, my attention span is less tied to external motivators like guild tasks. I recently leveled a new character to the precise bracket I'd decided I wanted to play him -- and then never logged him back in. Instead, I hopped to another realm with the idea of quickly level-capping a character who was just shy of the finish line. That project quickly devolved into accidentally-on-purpose choosing quest areas that turned into world PvP skirmishes lasting the entire evening. I'll get level 89 Hordeside some day ... Some day.