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Verizon slashes More Everything prices to keep pace with AT&T

Matt Brian, @m4tt

Not to be caught cold by recent price cuts from AT&T, and to keep up with T-Mobile's relentless UnCarrier marketing blitz, Verizon has slightly tweaked its More Everything plan to reward its more data-thirsty customers. As of now, subscribers to the company's Edge early-upgrade program who sign up for 10GB or more of data can add additional smartphones to their plan for $15. That's $5 less than the $20 it originally charged. On top of that, Big Red has also slashed the cost of its monthly access fee from $40 to $25, meaning a family of four will pay $160 a month for 10GB of data and unlimited calls and texts. That puts Verizon on a completely level playing field with AT&T, while keeping T-Mobile directly in its crosshairs. You will, of course, need be part of Edge to benefit from these discounts, but it means you'll also be able to upgrade your phone as quickly (or as slowly) as you'd like.

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